Aware members of the society are the building blocks for bringing about the desired change. Despite efforts from various stakeholders, the awareness level among the aspirant and returnee migrants and their families remains low in terms of accessing services from the government, and demanding their rights. We at AMKAS, disregard the ineffective and traditional approaches to generating awareness. We devise innovative plans and approaches to generate awareness among the target population using new media and embedding awareness generation and reinforcement messages into the ongoing programs.